Purchase experience, including the price and checkout process.Interactions with your staff, such as cashiers, customer service reps and sales reps.Digital properties, including your website and social media pages.Physical properties, including your storefront or office space.Marketing collateral, like posters, stickers, billboards, flyers, commercials or display ads.The touchpoints of your customer’s journey depend on your approach to marketing, sales, product and customer service. Phases may each include several touchpoints. Touchpoints are every interaction the customer has with your brand throughout the buying journey.
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